It has been a while since I have had a podcast here! I hope you didn’t miss me too much.
Last night I had a server go down. Normally I would be throwing stuff and getting mad but as you get older you realize there is no need for that as it doesn’t help. I made a podcast on the subject.
Build stuff and protect it by not taking the easy route and lumping things together.
Having more than two websites on a server is just an accident waiting to happen. It will bite you in the long run.
Why You Shouldn’t Put All Your Eggs in One Basket
In today’s fast-moving digital world, it’s easy to get comfortable with sticking to what works. However, that can also be a trap if you’re relying too heavily on a single method or platform for your online presence. In this episode, I talk about why diversifying your online assets is critical and how to ensure your business isn’t left vulnerable.
What You’ll Learn in This Episode:
The Risks of Consolidation: If all your websites or online projects are hosted on a single server, you run the risk of losing everything in case of a server failure. I’ll share a few stories from my own experiences where spreading resources across multiple platforms made all the difference.
Why You Need Redundancy: In both technology and business strategy, redundancy—having backups and multiple systems in place—can prevent a disaster. This includes using multiple hosting providers and ensuring your data is backed up in various places.
Planning for the Unexpected: Think about the “what if” scenarios. What if your hosting service crashes? What if a platform like Facebook changes its algorithm, suddenly reducing your social media reach? I’ll explain how you can build an adaptable and resilient strategy to deal with these situations.
Real-Life Examples: In the podcast, I discuss specific examples of clients and businesses that didn’t diversify their resources and paid the price for it. You’ll hear stories of how minor mishaps turned into major headaches simply because all their online assets were hosted or marketed in a single place. I’ll also share some success stories of businesses that thrived after spreading their presence across multiple channels and platforms.
Key Takeaways:
Diversify Hosting: Don’t rely on a single server or hosting provider. Consider using multiple providers to spread the risk.
Backups Are a Must: Always ensure you have backups of your websites, content, and databases. Automatic daily backups can save you from losing years of work.
Avoid Over-reliance on One Platform: Whether it’s social media or a single channel of promotion, having multiple streams of traffic and leads will make your business much more resilient in the long run.